Kellogg’s
Baby Shark Cereal

ABOUT

For the launch of Kellogg’s Baby Shark Cereal, our team was assigned with two tasks - create video content to be used by media outlets for the announcement and to create product kits (“influencer kits”) that would be sent to social media influencers to help drive awareness.

MY CONTRIBUTIONS

• Content strategy for video content and influencer kits

• Directed video shoot

• Planning, sourcing, assembling and sending influencer kits

• Create digital assets for animated gifs and video content following brand guidelines

• Design printed assets for influencer kits following brand guidelines